One Line Definitions of Digital Marketing & SEO
A/B Testing: Also known as Split Testing is the comparison of two versions of a web page to see which one performs better. It compares two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!
Hit: With each user interaction on your website, the Analytics tracking code sends what’s called a “Hit” to Google Analytics. A “Hit” is a URL string with parameters of useful information about your users. Three most common types of hits are pageview hit, event hit and transaction hit.